Branding o identidad corporativa, dicho de otra forma, presenta un único mensaje sobre la empresa, sus productos o sus servicios. En este post muestro una increíble manera de tratar diversas aplicaciones que compone la marca. Unión de elementos corporativos desarrollados en campos de imagen corporativa, packaging, catálogos, rotulación, señalética resalta por su originalidad y gran creatividad. Marcas como Philips, Genes o Mangolds son las protagonistas de hoy, espero que os sirve de ejemplo en vuestro próximos proyectos!
Phillips
Mangolds
Mangold’s Restaurant Rebranding
Mangold’s, a vegetarian restaurant, underwent a huge renovation. Part of the renovation was rebranding the restaurant and updating its image. The people at Moodley handled the job of refacing Mangolds to visually tell a tale of “cool” vegetarian food. The new logo is a mixup of the letters in Mangolds. I’m not 100% on its interpretation though as it’s hard to read, but once understood it’s actually new an different. The rest of the identity, however; plays out very well and creates a fresh, crisp look for the restaurant. There are ton more photos at the Moodley site, but here are a few to view.
Mangold’s Restaurant Rebranding
Mangold’s, a vegetarian restaurant, underwent a huge renovation. Part of the renovation was rebranding the restaurant and updating its image. The people at Moodley handled the job of refacing Mangolds to visually tell a tale of “cool” vegetarian food. The new logo is a mixup of the letters in Mangolds. I’m not 100% on its interpretation though as it’s hard to read, but once understood it’s actually new an different. The rest of the identity, however; plays out very well and creates a fresh, crisp look for the restaurant. There are ton more photos at the Moodley site, but here are a few to view.
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